October 1, 1999

Recreation Hall court puts on a new face

A bird's-eye view in Recreation Hall shows contract painter Matt Mortensen putting the finishing touches on the new mustang logo at center court.
Neil Michel/Axiom photo

The Recreation Hall court floor bears a new face--the white mustang of the Aggies' redesigned logo . The wild horse, a campus mascot dating to the 1920s, has been redrawn to symbolize the qualities that students, faculty, staff and alumni say best describe UC Davis: Dignity, class, strength, pride, quality, honesty, tradition, teamwork, cutting edge. The sports logo and secondary marks were developed by SME Design, a New York brand-marketing firm that has designed logos for numerous colleges, corporations and professional sports teams. The new Aggie logo will appear on team uniforms as they are replaced over the next three years.


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Dateline UC Davis is the faculty and staff newspaper for the University of California, Davis.